株式会社極東書店トップ ＞ 商品一覧 ＞ Customer Value-centered Management : Understanding and Leveraging Value-to-Value, Pricing, Big Data, and Controlling.
商品詳細
Customer Value-centered Management : Understanding and Leveraging Value-to-Value, Pricing, Big Data, and Controlling.
・ISBN 978-3-031-90496-7 hard EUR 79.99
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| 著者・編者 | Krämer, Andreas / Burgartz, Thomas / Muzzu, Christina, |
|---|---|
| シリーズ | Future of Business and Finance |
| 出版社 | (Springer, GW) |
| 出版年月 | 2025.07 |
| ページ数 | 348 pp. |
| 言語 | ENG |
| ニュース番号 | ＜749-427＞ |
解説
This book explores Customer Value-centered Management as a modern corporate approach, emphasizing its dual nature: data-driven yet comprehensive. Facing heightened time pressure and uncertainty, management grapples with decision-making challenges amidst VUCA conditions. While complexity rises, tools like big data and AI offer decision-making solutions. Customer centricity, epitomized by Amazon's success, emerges as pivotal, with customer value serving as the linchpin in relationship marketing. Authors advocate an integrated "value-to-value segmentation" approach, reconciling customer and company perspectives. They caution against simplistic interpretations of value-based pricing, stressing the need for holistic consideration of customer benefit, pricing, and costs.