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商品詳細
Relationship-Oriented Sustainability Marketing : Concepts, Challenges, and Opportunities.
・ISBN 978-3-031-88348-4 hard EUR 149.99
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| 著者・編者 | Grunwald, Guido / Kara, Ali / Spillan, John E., |
|---|---|
| シリーズ | Palgrave Studies in Marketing, Organizations and Society |
| 出版社 | (Palgrave Macmillan, UK) |
| 出版年月 | 2025.05 |
| ページ数 | 268 pp. |
| 言語 | ENG |
| ニュース番号 | ＜749-424＞ |
解説
This book explores sustainability marketing through the lens of stakeholder relationship-related concepts, with a particular focus on stakeholders within global value chains, relationships with the public, and those affiliated with governmental entities. Addressing a perceived gap in the current literature, the chapters delineate contemporary challenges and propose potential solutions for each stakeholder group, prioritizing the strategic and cross-instrumental dimensions. Offering a comprehensive examination of relationship-oriented sustainability marketing in the contemporary landscape, this work will acquaint researchers with the challenges related to stakeholder engagement in sustainability marketing and advance scholarship on effectively managing stakeholder relationships.