株式会社極東書店トップ ＞ 商品一覧 ＞ Strategic Public Relations in Emerging Economies : Public and Private Sector Perspectives.
商品詳細
Strategic Public Relations in Emerging Economies : Public and Private Sector Perspectives.
・ISBN 978-3-031-85343-2 hard EUR 129.99
￥34,745.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
版元の原価改定、外国為替の変動等により異なる場合がございますので、予めご了承下さい。
| 著者・編者 | Bosah, Genevieve / E. Hinson, Robert / Adae, E. K. (eds.), |
|---|---|
| シリーズ | Palgrave Studies of Marketing in Emerging Economies |
| 出版社 | (Springer, GW) |
| 出版年月 | 2025.08 |
| ページ数 | 336 pp. |
| 言語 | ENG |
| ニュース番号 | ＜749-420 749-781＞ |
解説
This book examines the nuances of public relations in the developing world. Offering a comprehensive exploration, description, analysis, and explanation of diverse PR strategies, tactics, and challenges, authors draw on insights from both the public and private sectors of developing societies.
The chapters explore the unique cultural nuances, socio-political contexts, and emerging trends that continue to shape PR practices in emerging economies. The book examines how to effectively navigate complex regulatory environments, build strong relationships with publics, and leverage innovative communication strategies to achieve impactful results in the public and private sectors.
This must-have book provides valuable insights into the challenges and opportunities facing PR professionals in emerging markets.