株式会社極東書店トップ ＞ 商品一覧 ＞ Consumer Responses to Corporate Responsibility and Branding : The Roles of Multinational Corporations' Media Investments, National Institutions and Internet Penetration.
商品詳細
Consumer Responses to Corporate Responsibility and Branding : The Roles of Multinational Corporations' Media Investments, National Institutions and Internet Penetration.
・ISBN 978-3-658-47915-2 paper EUR 109.99
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| 著者・編者 | Zimmer, Lukas, |
|---|---|
| シリーズ | Handel und Internationales Marketing Retailing and International Marketing |
| 出版社 | (Springer Gabler, GW) |
| 出版年月 | 2025.04 |
| ページ数 | 197 pp. |
| 言語 | ENG |
| ニュース番号 | ＜749-393 749-434＞ |
解説
Lukas Zimmer investigates consumer responses to corporate responsibility and branding in an international context, providing new and important insights for research and practice. He analyzes how multinational corporations can benefit from consumer-perceived corporate social responsibility in various institutional contexts. Regarding corporate branding, he demonstrates that communication budget adjustments according to national internet penetration are favorable in terms of consumer behavior across nations. Moreover, he reveals beneficial and powerful dimensions of corporate social responsibility for consumer behavior in different regulative environments.