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Social Media Campaigns : Strategies for Public Relations and Marketing. 3rd ed. ソーシャルメディア・キャンペーン－PRとマーケティング戦略 第3版
・ISBN 978-1-032-80252-7 hard GB£ 155.00
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・ISBN 978-1-032-80251-0 paper GB£ 54.99
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納品価格につきましては書籍の入荷時点で確定となります。
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| 著者・編者 | Kim, Carolyn Mae / Prince, Matthew, |
|---|---|
| 出版社 | (Routledge, UK) |
| 出版年月 | 2025.08 |
| ページ数 | 262 pp. |
| 言語 | ENG |
| ニュース番号 | ＜748-366＞ |
解説
This third edition continues to give students a foundation in the principles of social media strategic communication and marketing necessary for today's communications professionals.
In many ways, organizations now have access to more data and connection points than ever before. Yet, this abundance requires more strategic and nuanced efforts. At its core, however, one aspect remains the same: The drive to create authentic human connection. Focusing on the principles for effective strategic communication via social media, this text allows readers to learn techniques and skills that transfer to different social media platforms. This edition again takes students through the processes of social listening, strategic design, creative engagement, and evaluation, with expert insights from social media professionals. This third edition includes:
- New insights on AI, ethics, and organizational strategy that reflect the changing landscape of social media.
- Expanded insights from industry professionals to equip students with diverse perspectives on leading social media hot topics.
- Updated case studies and real-world examples that showcase how successful brands are navigating the latest trends in earned media, influencer marketing, and community management.
This is an ideal text for undergraduate and post-graduate courses in social/digital media marketing and public relations, or a secondary text in broader campaign planning and writing courses.
Accompanying gratis online resources include chapter reviews, PowerPoint slides, sample syllabi, in-class exercises, and more.