商品詳細

This comprehensive handbook offers an in-depth exploration of both the theoretical and practical dimensions of tour guiding as a profession. It provides readers with valuable insights into examining the key and dynamic role of tour guides in the tourism industry and the evolving expectations of modern travelers. Enriched with global case studies spanning a diverse range of niche tours offered as tourism products around the world, the book highlights emerging trends and the importance of continuous skill development in the profession. It covers topics such as pre-tour preparations, the art of effectively opening and closing tours, engaging narration at attractions, the importance of technology for tour guides, and the nuances of managing diverse groups. Additionally, it delves into the growing practice of virtual tour guiding and offers practical guidance on addressing guest inquiries, managing grievances, and handling emergencies besides addressing the new emerging trends in the field of tour guiding.

This companion is designed for students and educators in tourism, travel, and hospitality management programs worldwide. It serves as a valuable training manual for national, regional, and local tourism authorities, as well as tour operators and travel agencies. Furthermore, both seasoned professionals and aspiring tour guides will find it an essential reference to refine their skills and stay updated with contemporary best practices.