株式会社極東書店トップ商品一覧Creative (Climate) Communications: Productive Pathways for Science, Policy and Society.

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Creative (Climate) Communications: Productive Pathways for Science, Policy and Society.

Creative (Climate) Communications: Productive Pathways for Science, Policy and Society.

・ISBN 978-1-107-19538-7 hard GB£ 70.00

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電子版あり 大学・学術機関向け電子ブック(eBook)ISBN 9781108164047
著者・編者Boykoff, Maxwell,
出版社 (Cambridge University Press, UK)
出版年月2019
ページ数318 pp.
言語ENG
ニュース番号<A04-51802>

解説

Conversations about climate change at the science-policy interface and in our lives have been stuck for some time. This handbook integrates lessons from the social sciences and humanities to more effectively make connections through issues, people, and things that everyday citizens care about. Readers will come away with an enhanced understanding that there is no 'silver bullet' to communications about climate change; instead, a 'silver buckshot' approach is needed, where strategies effectively reach different audiences in different contexts. This tactic can then significantly improve efforts that seek meaningful, substantive, and sustained responses to contemporary climate challenges. It can also help to effectively recapture a common or middle ground on climate change in the public arena. Readers will come away with ideas on how to harness creativity to better understand what kinds of communications work where, when, why, and under what conditions in the twenty-first century.