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Strategies of Competition in the Bank Card Business: Innovation Management in a Complex Economic Environment.
・ISBN 978-1-903900-55-0 paper GB£ 31.95
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| 著者・編者 | Wonglimpiyarat, Jarunee, |
|---|---|
| 出版社 | (Liverpool University Press, UK) |
| 出版年月 | 2005 |
| ページ数 | 124 pp. |
| 言語 | ENG |
| ニュース番号 | ＜A04-48163＞ |
解説
This is the first book to describe the history of the innovation of the bank card, from development to commercialisation. It describes the strategies employed by innovators in order to achieve competitive advantage, and the use of technology to manage implementation. Interviews and questionnaire surveys are conducted with all the major player in the bank card industry -- Barclays, Citibank, American Express, Diners Club, Visa International, Mondex International and Europay. The result is a clear and penetrating insight into all aspects of the bank card market.