商品詳細

This fourth edition of a bestselling textbook expertly unravels the central paradoxes every entrepreneur must face. Written in a comprehensive and engaging style, it combines essential theories with real-world examples, making complex concepts accessible and relatable. It includes case studies crafted by world-renowned experts, offering fresh insights into the more nuanced aspects of entrepreneurship.

Key benefits include:

A broad overview of entrepreneurship from a theoretical and practical perspective
Opportunities for student involvement through theory, paradoxes, actions and exercises
New content exploring diverse types of external crises and how they shape the world of entrepreneurship
Learning essential crisis strategies and actions that entrepreneurs can use not only to survive but to thrive in the face of adversity

Entrepreneurship in Theory and Practice is designed for all students with or without prior entrepreneurship education. It is ideal for introductory courses in entrepreneurship but is also highly valuable for advanced students seeking to deepen their understanding of entrepreneurial opportunities, processes and contexts. This latest edition will furthermore prove immensely beneficial for aspiring entrepreneurs, intrapreneurs, startup mentors, entrepreneurship advisors, and educators at universities, colleges, and business schools, who are currently face-to-face with a world full of multiple crises.