商品詳細

This innovative book combines psychological insights with cutting-edge data analysis to demonstrate how effective communication can drive both organizational and personal transformation. It delves into psychological and emotional barriers to change, offering strategies to overcome resistance and foster collaboration by addressing both emotional and rational aspects of change.

Adopting a multidisciplinary approach, Andrea Fronzetti Colladon and Francesca Grippa provide a comprehensive understanding of change dynamics in both personal and organizational contexts. The book outlines a structured framework with practical tools, exercises, and strategies for managing the complexities of change. Leading Meaningful Change examines the critical role of "honest signals" in change dynamics, revealing the power of innovative methods from artificial intelligence, network analysis, and text mining. The book also explores how artificial intelligence and big data are reshaping change management processes, discussing their role as both disruptors and solution providers in organizational strategies.

Leading Meaningful Change will greatly benefit students and scholars in business and management, sociology, social psychology and innovation. It is also an essential tool for practitioners in business leadership and occupational psychology seeking to drive meaningful, lasting change.