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The Tangled Web They Weave: Truth, Falsity and Advertisers.
・ISBN 978-0-299-14194-3 paper US$ 17.95
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| 著者・編者 | University of Wisconsin Press, |
|---|---|
| 出版社 | (University of Wisconsin Press, US) |
| 出版年月 | 1996 |
| ページ数 | 236 pp. |
| 言語 | ENG |
| ニュース番号 | ＜A04-39400＞ |
解説
Written for the ordinary consumer as well as for advertisers and trade regulators, this book aims to demonstrate how advertising can better serve its audience. The author discusses the tools of the advertising trade, and what the law will and will not allow, in his analysis of what's wrong with advertising, how regulation sanctions deception and what reforms are necessary.