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Data Is Everybody's Business: The Fundamentals of Data Monetization.
・ISBN 978-0-262-55298-1 paper US$ 24.95
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★★★
| 著者・編者 | Wixom, Barbara H. / Beath, Cynthia M., |
|---|---|
| 出版社 | (MIT Press, US) |
| 出版年月 | 2025 |
| ページ数 | 200 pp. |
| 言語 | ENG |
| ニュース番号 | ＜A04-38865＞ |
解説
A clear, engaging, evidence-based guide to monetizing data, for everyone from employee to board member.
Most organizations view data monetization-converting data into money-too narrowly: as merely selling data sets. But data monetization is a core business activity for both commercial and noncommercial organizations, and, within organizations, it's critical to have wide-ranging support for this pursuit. In Data Is Everybody's Business, the authors offer a clear and engaging way for people across the entire organization to understand data monetization and make it happen. The authors identify three viable ways to convert data into money-improving work with data, wrapping products with data, and selling information offerings-and explain when to pursue each and how to succeed.
Key features of the book:
* Grounded in twenty-eight years of academic research, including nine years of research at the MIT Sloan Center for Information Systems Research (MIT CISR)
* Definitions of key terms, self-reflection questions, appealing graphics, and easy-to-use frameworks
* Rich with detailed case studies
* Supplemented by free MIT CISR website resources (cisr.mit.edu)
Ideal for organizations engaged in data literacy training, data-driven transformation, or digital transformation, Data Is Everybody's Business is the essential guide for helping everybody in the organization-not just the data specialists-understand, get excited about, and participate in data monetization.
Most organizations view data monetization-converting data into money-too narrowly: as merely selling data sets. But data monetization is a core business activity for both commercial and noncommercial organizations, and, within organizations, it's critical to have wide-ranging support for this pursuit. In Data Is Everybody's Business, the authors offer a clear and engaging way for people across the entire organization to understand data monetization and make it happen. The authors identify three viable ways to convert data into money-improving work with data, wrapping products with data, and selling information offerings-and explain when to pursue each and how to succeed.
Key features of the book:
* Grounded in twenty-eight years of academic research, including nine years of research at the MIT Sloan Center for Information Systems Research (MIT CISR)
* Definitions of key terms, self-reflection questions, appealing graphics, and easy-to-use frameworks
* Rich with detailed case studies
* Supplemented by free MIT CISR website resources (cisr.mit.edu)
Ideal for organizations engaged in data literacy training, data-driven transformation, or digital transformation, Data Is Everybody's Business is the essential guide for helping everybody in the organization-not just the data specialists-understand, get excited about, and participate in data monetization.