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The Measurement of Meaning.
・ISBN 978-0-252-74539-3 paper US$ 29.00
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お気に入り
★★★
| 著者・編者 | Osgood, Charles E / Suci, George J / Tannenbaum, Percy, |
|---|---|
| 出版社 | (University of Illinois Press, US) |
| 出版年月 | 1967 |
| ページ数 | 360 pp. |
| 言語 | ENG |
| ニュース番号 | ＜A04-38241＞ |
解説
In this pioneering study, the authors
deal with the nature and theory of meaning and present a new, objective
method for its measurement which they call the semantic differential.
This instrument is not a specific test, but rather a general technique of
measurement that can be adapted to a wide variety of problems in such areas
as clinical psychology, social psychology, linguistics, mass communications,
esthetics, and political science. The core of the book is the authors' description,
application, and evaluation of this important tool and its far-reaching
implications for empirical research.
deal with the nature and theory of meaning and present a new, objective
method for its measurement which they call the semantic differential.
This instrument is not a specific test, but rather a general technique of
measurement that can be adapted to a wide variety of problems in such areas
as clinical psychology, social psychology, linguistics, mass communications,
esthetics, and political science. The core of the book is the authors' description,
application, and evaluation of this important tool and its far-reaching
implications for empirical research.