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Corporate Communication: Theory and Practice.
・ISBN 978-0-7914-2056-0 paper US$ 39.95
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お気に入り
★★★
| 著者・編者 | Goodman, Michael B. (ed.), |
|---|---|
| シリーズ | (SUNY series, Human Communication Processes) |
| 出版社 | (State University of New York Press, US) |
| 出版年月 | 1994 |
| ページ数 | 430 pp. |
| 言語 | ENG |
| ニュース番号 | ＜A04-31355＞ |
解説
Communication has become more complex as businesses compete globally. This book explores corporate communication as both a professional practice and as an academic discipline. The essays and case studies provide numerous perspectives on topics such as diversity, sexual harassment, global corporate communications, and communicating corporate culture. These essays are meant to stimulate thought and encourage additional research.