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商品詳細
Watching Channel One: The Convergence of Students, Technology, and Private Business.
・ISBN 978-0-7914-1948-9 paper US$ 36.95
￥8,657.- (税込) ※（※）価格はご注文時の参考価格となります。
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| 著者・編者 | De Vaney, Ann (ed.), |
|---|---|
| シリーズ | (SUNY series, Education and Culture: Critical Factors in the Formation of Character and Community in American Life) |
| 出版社 | (State University of New York Press, US) |
| 出版年月 | 1994 |
| ページ数 | 244 pp. |
| 言語 | ENG |
| ニュース番号 | ＜A04-27478＞ |
解説
Channel One, an electronic curriculum that was developed primarily to sell products in the marketplace, is cablecast daily to approximately twelve-thousand public high schools in the United States. About one quarter of our public secondary schools have been wired by Whittle Communications, a private company, for the delivery of this required news program. This translates to a captive audience for advertisements of around eight- to nine-million teens.
The political, economic, social, and cognitive impact of Channel One will be vast. How did school board members and administrators arrive at the decision to include Channel One in their districts? What is the form and content of news and advertising on Channel One? Do students pay attention to the news? To the ads? Do students learn from Channel One? These questions, among others, are addressed in this book. By employing various forms of discourse analyses, critical theory, rhetorical analysis, structural and post-structural readings, descriptive case studies, and traditional-effects studies, the authors provide a thorough investigation into Channel One.