株式会社極東書店トップ ＞ 商品一覧 ＞ Entitled Opinions: Doxa After Digitality.
商品詳細
Entitled Opinions: Doxa After Digitality.
・ISBN 978-0-8173-6141-9 paper US$ 34.95
￥8,188.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
版元の原価改定、外国為替の変動等により異なる場合がございますので、予めご了承下さい。
お気に入り
★★★
| 著者・編者 | Alford, Caddie, |
|---|---|
| シリーズ | (Rhetoric and Digitality) |
| 出版社 | (The University of Alabama Press, US) |
| 出版年月 | 2024 |
| ページ数 | 240 pp. |
| 言語 | ENG |
| ニュース番号 | ＜A04-20588＞ |
解説
A landmark rhetorical theory of the formation and functioning of opinions in social media contexts
Entitled Opinions: Doxa After Digitality offers a rhetorical theory of opinions, especially as opinions operate within social media.
Many urgent contemporary issues-from demagoguery to white ethno-nationalism-compel us to consider opinions seriously. Yet while clichEs like "he tells it like it is" and newer imperatives such as #BlackLivesMatter seem straightforward, haptics, emoji, and "like" buttons belie unexamined collective assumptions about how opinions in the digital realm function.
Caddie Alford illuminates this function by deploying the ancient Greek term for opinions: doxa. Doxa translates to "opinion," but the term can also signal seemingness and expectations. Doxa's capacious meanings reveal opinions to be more than static or monolithic: With doxa, opinions become emergent, dynamic, relational, and pluralistic.
Masterfully combining rhetorical frameworks as well as scholarship on opinions and digital media entanglements, Alford puts opinions into conversation with such case studies as algorithms, infrastructure, digital illiteracy, virality, and activism. She shows how "doxa" reveals gradations of opinions, from more reputable to less reputable. She demonstrates that these gradations are multifaceted and susceptible to interventions.
Entitled Opinions sheds much of the baggage associated with opinions while opening up more fertile pathways of inquiry. In a world that says, "don't read the comments," this book reads the comments, taking seriously content that could be easily dismissed otherwise and alchemizing judgments into implications.
Entitled Opinions: Doxa After Digitality offers a rhetorical theory of opinions, especially as opinions operate within social media.
Many urgent contemporary issues-from demagoguery to white ethno-nationalism-compel us to consider opinions seriously. Yet while clichEs like "he tells it like it is" and newer imperatives such as #BlackLivesMatter seem straightforward, haptics, emoji, and "like" buttons belie unexamined collective assumptions about how opinions in the digital realm function.
Caddie Alford illuminates this function by deploying the ancient Greek term for opinions: doxa. Doxa translates to "opinion," but the term can also signal seemingness and expectations. Doxa's capacious meanings reveal opinions to be more than static or monolithic: With doxa, opinions become emergent, dynamic, relational, and pluralistic.
Masterfully combining rhetorical frameworks as well as scholarship on opinions and digital media entanglements, Alford puts opinions into conversation with such case studies as algorithms, infrastructure, digital illiteracy, virality, and activism. She shows how "doxa" reveals gradations of opinions, from more reputable to less reputable. She demonstrates that these gradations are multifaceted and susceptible to interventions.
Entitled Opinions sheds much of the baggage associated with opinions while opening up more fertile pathways of inquiry. In a world that says, "don't read the comments," this book reads the comments, taking seriously content that could be easily dismissed otherwise and alchemizing judgments into implications.