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Ethnography in International Business : Learning from the Field. 国際経営におけるエスノグラフィ
・ISBN 978-1-009-22496-3 hard GB£ 100.00
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★★★
・ISBN 978-1-009-22495-6 paper GB£ 32.00
￥10,137.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍のご注文が完了した時点で確定となります。
版元の原価改定、外国為替の変動等により異なる場合がございますので、予めご了承下さい。
お気に入り
★★★
電子版あり 大学・学術機関向け電子ブック（eBook）ISBN 978-1-009-22497-0
| 著者・編者 | Brannen, Mary Yoko, |
|---|---|
| 出版社 | (Cambridge U. Pr., UK) |
| 出版年月 | 2025.10 |
| ページ数 | 400 pp. |
| 言語 | ENG |
| ニュース番号 | ＜747-531＞ |
解説
In today's globalized world, a deep understanding of how culture affects international business phenomena is critical to scholarship and practice. Yet, armed with only superficial measures of national cultural differences proliferated by easy-to-use, statistically testable, generalized classifications, scholars and practitioners find themselves stereotype rich and operationally poor where culture meets real-world international business context. "Culture" is much more complex: made up of various multifaceted and interacting spheres of influence - national, regional, institutional, organizational and functional - and enacted by individuals, many who are multicultural themselves. International business settings are therefore rife with multilevel cultural interactions as individuals with differing cultural assumptions work together in real time (often virtually) across distance and differentiated contexts. Ethnography is the most effective approach for gaining insights into such microlevel embedded cultural phenomena. This coursebook provides detailed examples of three types of ethnography especially suited to researching and building theory in today's complex cultural environments.