商品詳細

This book focuses on the experiences of Chinese migrant entrepreneurs in Australia, exploring the challenges they face and the strategies they use to succeed in the business sector. Using interviews and in-depth case studies, and personal reflections, the book provides a rich narrative of personal and business experiences of these entrepreneurs. By exploring the real-life experiences of Chinese migrant entrepreneurs in Australia, the authors offer a deep dive into their daily lives and business operations and thereby providing detailed insights into their challenges and strategies. Whilst highlighting the main challenges such as cultural differences, language barriers, and difficulties in accessing resources, the book identifies the strategies Chinese migrant entrepreneurs use to overcome these challenges, including leveraging social networks and community support. Readers will find the discussion on how cultural differences affect business operations particularly interesting, as it provides a nuanced understanding of cross-cultural entrepreneurship. They would also be interested in the research into how Chinese business migrants contribute to Australia's innovation ecosystem through introducing new ideas and technologies, which is a key topic for understanding the broader economic impact of Chinese business migrants to Australia.