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A comprehensive communication analysis of the 2024 presidential campaign

Presidential campaigns are more than elections, they are cultural touchstones that shape national identity and political discourse. The 2024 presidential campaign was a defining moment in American history, marked by political polarization and cultural turns. In The 2024 Presidential Campaign: A Communication Perspective Robert E. Denton, Jr. and a team of esteemed scholars offer an incisive look at the strategies, narratives, and media that influenced this landmark election.

Examining all key areas of the 2024 election through the lens of communication, this timely volume delves into critical facets of campaign messaging, including political advertising and established news media. Discussions of recent developments such as AI-generated content and the expansion of alternative media provide a deeper understanding of how rapid technological advancement impacts both presidential campaigns and American democracy. Each chapter provides unique insights, connecting communication theory to real-world electoral phenomena.

• Presents in-depth analyses of televised debates, social media strategies, and advertising
• Explores the use of humor in computer-generated images and political cartoons
• Includes chapters on candidate branding and political party conventions
• Addresses the impact of campaign finance on electoral outcomes
• Offers the latest insights into digital and mediated campaign practices
• Provides a unique perspective on cultural and generational shifts in U.S. politics

The 2024 Presidential Campaign: A Communication Perspective is essential reading for scholars and students in Political Science, Journalism, and Communication, particularly those studying presidential campaigns, media and politics, and the presidency. Ideal for upper-level undergraduate and graduate courses, it is also a valuable resource for professionals in political campaign management.