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Applied Marketing Analytics Using Python.
・ISBN 978-1-5296-8417-9 hard GB£ 133.00
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お気に入り
★★★
・ISBN 978-1-5296-8416-2 paper GB£ 46.99
￥14,886.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
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お気に入り
★★★
| 著者・編者 | Yildirim, Gokhan / Kuebler, Raoul V., |
|---|---|
| 出版社 | (Sage, UK) |
| 出版年月 | 2025.04 |
| ページ数 | 384 pp. |
| 言語 | ENG |
| ニュース番号 | ＜746-483＞ |
解説
It is vital for marketers today to be comfortable in their use of data and quantitative approaches and have a thorough grounding in understanding and using marketing analytics in order to gain insights, support strategic decision-making, solve marketing problems, maximise value and achieve success.
Taking a very hands-on approach with the use of real-world datasets, case studies and Python, this book supports students and practitioners to explore a range of marketing phenomena using various applied analytics tools, with a balanced mix of technical coverage alongside marketing theory and frameworks.
Supporting online resources include datasets and software codes and solutions as well as PowerPoint slides, a teaching guide and a testbank. This book is essential reading for advanced level marketing students and practitioners who want to become cutting-edge marketers.
Dr Gokhan Yildirim is an Associate Professor of Marketing at Imperial College Business School, London.
Dr Raoul V. Kuebler is an Associate Professor of Marketing at ESSEC Business School, Paris.
Taking a very hands-on approach with the use of real-world datasets, case studies and Python, this book supports students and practitioners to explore a range of marketing phenomena using various applied analytics tools, with a balanced mix of technical coverage alongside marketing theory and frameworks.
Supporting online resources include datasets and software codes and solutions as well as PowerPoint slides, a teaching guide and a testbank. This book is essential reading for advanced level marketing students and practitioners who want to become cutting-edge marketers.
Dr Gokhan Yildirim is an Associate Professor of Marketing at Imperial College Business School, London.
Dr Raoul V. Kuebler is an Associate Professor of Marketing at ESSEC Business School, Paris.