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Corporate Communication about Climate Change : Villains, Victims, and White Knights.
・ISBN 978-1-032-81843-6 hard GB£ 171.99
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・ISBN 978-1-032-80400-2 paper GB£ 43.99
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電子版あり 大学・学術機関向け電子ブック（eBook）ISBN 978-1-003-50165-7
| 著者・編者 | Thaker, Jagadish, |
|---|---|
| 出版社 | (Routledge, UK) |
| 出版年月 | 2025.07 |
| ページ数 | 126 pp. |
| 言語 | ENG |
| ニュース番号 | ＜746-1169 746-480＞ |
解説
Embedded in the emerging field of climate change communication, Thaker provides a comprehensive analysis of enablers and barriers to corporate action on climate change, business role and influence on media coverage of climate change, and its impact on public opinion and the policy-making process.
Focusing on extensive academic research, business reports, case studies, and best practices from around the world, this book offers a practical guide to effective strategies in corporate climate change communication, including leadership communication, rebuilding public trust amidst greenwashing scandals, and engaging stakeholders with business action on climate change. The book provides new directions on the role of social media influencers, artificial intelligence, and big data in enhancing transparency in business actions and effective communication with key stakeholders.
This book is an essential read for students, scholars, and professionals interested in the emerging fields of climate change communication, strategic communication, and related areas of sustainability and Environmental, Social, and Corporate Governance (ESG) communication.