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Digital Marketing : Strategy, Planning & Disruption. 3rd ed. デジタル・マーケティング 第3版
・ISBN 978-1-5296-8044-7 hard GB£ 133.00
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お気に入り
★★★
・ISBN 978-1-5296-8043-0 paper GB£ 53.00
￥16,790.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
版元の原価改定、外国為替の変動等により異なる場合がございますので、予めご了承下さい。
お気に入り
★★★
| 著者・編者 | Hanlon, Annmarie, |
|---|---|
| 出版社 | (Sage, UK) |
| 出版年月 | 2025.03 |
| ページ数 | 488 pp. |
| 言語 | ENG |
| ニュース番号 | ＜746-475＞ |
解説
Your complete and accessible guide to all aspects of digital marketing, from tools and channels to strategy, planning and marketing management. This fully updated third edition explores the application of AI in marketing, how digital disruption leads to transformation, and the Metaverse and its different realities. It also highlights the UN Sustainable Development Goals in each chapter and how these apply to marketing.
With an excellent blend of theory, research, practice and application, key features include:
* New case studies from a range of global organizations from 20 countries, including Back Market, Spotify and Nykaa.
* A new running case study throughout the book which looks at Uber.
* Ethical Insights which highlight responsible marketing and support PRME.
* Professional Skills which address employability.
* Discover More and Digital Tools text boxes.
* Activities, exercises and Smartphone Sixty Seconds (R) icebreakers which help students apply their understanding of each chapter.
Essential reading for all students and practitioners of digital marketing.
Looking for a step-by-step guide to creating a digital marketing plan? Save by buying Digital Marketing with Annmarie Hanlon's Digital Marketing Planner.
With an excellent blend of theory, research, practice and application, key features include:
* New case studies from a range of global organizations from 20 countries, including Back Market, Spotify and Nykaa.
* A new running case study throughout the book which looks at Uber.
* Ethical Insights which highlight responsible marketing and support PRME.
* Professional Skills which address employability.
* Discover More and Digital Tools text boxes.
* Activities, exercises and Smartphone Sixty Seconds (R) icebreakers which help students apply their understanding of each chapter.
Essential reading for all students and practitioners of digital marketing.
Looking for a step-by-step guide to creating a digital marketing plan? Save by buying Digital Marketing with Annmarie Hanlon's Digital Marketing Planner.