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This thoroughly updated edition of a classic career guide closes the research-practitioner gap and carefully considers the obstacles faced by researchers pursuing an academic career. From applying for grants to supervising Ph.D. students, the book utilizes practical research and real experiences to illustrate how marketing scholars can strike a healthy working balance between teaching and research to find success in academia.

Experienced scholars outline the key stages of building an effective and varied academic portfolio, incorporating pragmatic insights into generating ideas, drafting funding applications, and undertaking cross-disciplinary research. New chapters provide essential advice on determining both research and teaching quality and assembling promotion dossiers, offering fresh academic guidance grounded in important practical knowledge. Ultimately, the book highlights effective ways to maintain relevance and impact throughout one's career.

Providing a holistic view of current research culture, this cutting-edge book is important reading for early- to mid-career scholars. How to Fast-track your Academic Career is also a useful resource for recent graduates planning their careers in academia.