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This book provides a selection of modern and sophisticated methodologies for the analysis of large and complex univariate and multivariate categorical data. It gives an overview of a substantive and broad collection of topics in the analysis of categorical data, including association, marginal and graphical models, time series and fixed effects models, as well as modern methods of estimation such as regularization, Bayesian estimation and bias reduction methods, along with new simple measures for model interpretability. Methodological innovations and developments are illustrated and explained through real-world applications, together with useful R packages, allowing readers to replicate most of the analyses using the provided code. The applications span a variety of disciplines, including education, psychology, health, economics, and social sciences.