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Annabel M. Patterson offers here a reassessment of the place of Hermogenes, a Greek rhetorician of the second century A.D., in literary history. She shows that the literary men of the European Renaissance-scholars, critics, and poets-found Hermogenes' Concerning Ideas both important and extremely useful, and she finds that they vigorously applied his concepts to create "a lovely conformitie." The author first gives the history of this treatise on style and a detailed critical analysis of the Seven Ideas or categories of style. The book then demonstrates genre by genre how knowledge of the Seven Ideas can improve one's understanding of poetic development, especially in England, and reveals how the Ideas operate in the works of Tasso, Donne, Sidney, Shakespeare, Marvell, Jonson, Spenser, Milton , and many other poets and critics. Originally published in 1970. The Princeton Legacy Library uses the latest print-on-demand technology to again make available previously out-of-print books from the distinguished backlist of Princeton University Press. These editions preserve the original texts of these important books while presenting them in durable paperback and hardcover editions. The goal of the Princeton Legacy Library is to vastly increase access to the rich scholarly heritage found in the thousands of books published by Princeton University Press since its founding in 1905.