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商品詳細
Business Analytics : Data Science for Business Problems. 1st ed. 2021.
・ISBN 978-3-030-87022-5 hard EUR 119.99
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| 著者・編者 | Paczkowski, Walter R., |
|---|---|
| 出版社 | (Springer Nature Switzerland AG, SZ) |
| 出版年月 | 2022 |
| ページ数 | 387 pp. |
| 言語 | ENG |
| ニュース番号 | ＜M25-7254＞ |
解説
This book focuses on three core knowledge requirements for effective and thorough data analysis for solving business problems. These are a foundational understanding of:
1. statistical, econometric, and machine learning techniques;
2. data handling capabilities;
3. at least one programming language.
Practical in orientation, the volume offers illustrative case studies throughout and examples using Python in the context of Jupyter notebooks. Covered topics include demand measurement and forecasting, predictive modeling, pricing analytics, customer satisfaction assessment, market and advertising research, and new product development and research. This volume will be useful to business data analysts, data scientists, and market research professionals, as well as aspiring practitioners in business data analytics. It can also be used in colleges and universities offering courses and certifications in business data analytics, data science, and market research.