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The Public Relations Writer's Handbook: The Digital Age. 2nd edition
・ISBN 978-0-7879-8631-5 hard US$ 40.00
￥9,372.- (税込) ※（※）価格はご注文時の参考価格となります。
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お気に入り
★★★
| 著者・編者 | Aronson, Merry / Spetner, Don / Ames, Carol, |
|---|---|
| 出版社 | (Jossey-Bass Inc.,U.S., US) |
| 出版年月 | 2007 |
| ページ数 | 368 pp. |
| 言語 | ENG |
| ニュース番号 | ＜A04-6441＞ |
解説
The second edition of the Public Relations Writer's Handbook offers a simple, step-by-step approach to creating a wide range of writing, from basic news releases, pitch letters, biographies, and media alerts, to more complex and sophisticated speeches, media campaign proposals, crisis responses, and in-house publications. In addition, the thoroughly expanded and updated second edition shows how to keep up with the best practices of the public relations profession, as well as with the speed made possible and required by the digital age.