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The Role of Franchising on Industry Evolution: Assessing the Emergence of Franchising and its Impact on Structural Change. Softcover reprint of the original 1st ed. 2017
・ISBN 978-3-319-84077-2 paper EUR 119.99
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| 著者・編者 | Beere, Rosalind, |
|---|---|
| 出版社 | (Springer International Publishing AG, SZ) |
| 出版年月 | 2018 |
| ページ数 | 224 pp. |
| 言語 | ENG |
| ニュース番号 | ＜A04-1625＞ |
解説
The role of franchising on industry evolution is explored in this book both in terms of the emergence of franchising and its impact on industry structure. Examining literature and statistical information the first section provides an overview of franchising. The Role of Franchising on Industry Evolution then focuses on two core elements; the emergence or franchising and the contextual drivers prompting its adoption, and the impact of franchising on industry-level structural changes. Through two industry case studies, the author demonstrates how franchising has the ability to fundamentally transform an industry's structure from one of fragmentation to one of consolidation.