株式会社極東書店トップ ＞ 商品一覧 ＞ Navigating Brand Activism.
商品詳細
Navigating Brand Activism. J.シース他著 ブランドのアクティヴィズムをナビゲートする
・ISBN 978-1-032-97431-6 hard GB£ 145.99
￥46,249.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
版元の原価改定、外国為替の変動等により異なる場合がございますので、予めご了承下さい。
・ISBN 978-1-032-97440-8 paper GB£ 32.99
￥10,451.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
版元の原価改定、外国為替の変動等により異なる場合がございますので、予めご了承下さい。
電子版あり 大学・学術機関向け電子ブック（eBook）ISBN 978-1-003-59369-0
| 著者・編者 | Sheth, Jag / Uslay, Can, |
|---|---|
| 出版社 | (Routledge, UK) |
| 出版年月 | 2025.07 |
| ページ数 | 304 pp. |
| 言語 | ENG |
| ニュース番号 | ＜744-464＞ |
解説
In a world where brands are no longer just selling but also taking a stand, Navigating Brand Activism, written by leading thinkers of the marketing world, is your guide to the fascinating, messy, and at times, head-shaking world of brand activism. This groundbreaking book delves into the motivations behind this movement, dissects potential pitfalls, and celebrates triumphs. This book is for anyone who wants to understand:
- Why some purpose-driven brands are winning hearts, minds, and market share
- How to differentiate your brand in a crowded marketplace through activism
- How to spot authentic activism from mere marketing ploys
- The future of brand activism and its potential to create a better world
- The potential downsides of brand activism, including political backlash, consumer boycotts, and brand dilution
- Most importantly, when and when not to engage in brand activism.
Whether you're a business leader, a conscious consumer, or simply curious about this evolving landscape, this book will challenge, inspire, and empower you to navigate the world of woke washing and genuine advocacy.