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Machiavelli, Marketing and Management : Revisited.
・ISBN 978-1-032-94329-9 hard GB£ 171.99
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・ISBN 978-1-032-94330-5 paper GB£ 43.99
￥13,935.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
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| 著者・編者 | Harris, Phil / Lock, Andrew / Rees, Patricia, |
|---|---|
| 出版社 | (Routledge, UK) |
| 出版年月 | 2025.07 |
| ページ数 | 254 pp. |
| 言語 | ENG |
| ニュース番号 | ＜744-460＞ |
解説
This second fascinating and cutting-edge text provides insight into the meaning and interpretation of Machiavelli and his works for management, marketing, and political thought and highlights their particular relevance to the manager and policymaker today. By bringing together contributions from authors, both academic and practitioner, this book addresses a number of common themes relating to the influences and arguments of perhaps the first political scientist and advocate of sound management and marketing principles.
The volume covers a wide range of topics, including modern management and leadership, public affairs, technology, marketing, populist and fascist governments, and strategic corporate philanthropy.
Machiavelli, Marketing and Management: Revisited will be of great interest to all practitioners, students, and scholars of management, marketing, political science, and public affairs.