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Counterfeit Luxury and Consumption.
・ISBN 978-1-032-83118-3 hard GB£ 171.99
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電子版あり 大学・学術機関向け電子ブック（eBook）ISBN 978-1-003-50792-5
| 著者・編者 | Canguende-Valentim, Cláudio Félix et al. (eds.), |
|---|---|
| シリーズ | Routledge Studies in Luxury Management |
| 出版社 | (Routledge, UK) |
| 出版年月 | 2025.06 |
| ページ数 | 216 pp. |
| 言語 | ENG |
| ニュース番号 | ＜744-457＞ |
解説
Counterfeiting is a widespread problem in the luxury market. To develop appropriate countermeasures, a comprehensive understanding of this phenomenon is crucial. This book provides a holistic approach to explore counterfeit luxury consumption.
This edited volume seeks to identify new trends by examining three levels of analysis. First, it explores the macro level related to the brand, including corporate decisions and marketing strategies. Second, the meso level focuses on the influence of interpersonal and sociocultural contexts. Thirdly, the micro level examines intrapersonal and situational contingencies. With contributions from international experts, the book provides broad perspectives from both the demand and supply side of luxury counterfeiting, offering valuable insights to help mitigate the issue and improve counter strategies.
Counterfeit Luxury and Consumption will be of interest to researchers, postgraduate students, and policymakers across the fields of luxury management, marketing, consumer behavior, brand management, and ethical and responsible business.