株式会社極東書店トップ ＞ 商品一覧 ＞ Strategic Commercial Management.
商品詳細
Strategic Commercial Management.
・ISBN 978-0-367-51029-9 hard GB£ 187.99
￥59,555.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
版元の原価改定、外国為替の変動等により異なる場合がございますので、予めご了承下さい。
・ISBN 978-0-367-51026-8 paper GB£ 49.99
￥15,836.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
版元の原価改定、外国為替の変動等により異なる場合がございますので、予めご了承下さい。
電子版あり 大学・学術機関向け電子ブック（eBook）ISBN 978-1-003-05215-9
| 著者・編者 | Lowe, David, |
|---|---|
| シリーズ | Management Practice Essentials |
| 出版社 | (Routledge, UK) |
| 出版年月 | 2025.06 |
| ページ数 | 254 pp. |
| 言語 | ENG |
| ニュース番号 | ＜744-431 744-463＞ |
解説
Commercial acumen is a critical skill that underpins the realisation of successful and high-value trading relationships.
This concise textbook provides knowledge of the principles of strategic commercial management together with a framework for critically understanding commercial practice within and between organisations. It also examines relevant commercial management best practice and aids the development of the intellectual skills to communicate the rationale behind the strategic commercial decisions made by organisations. Across each chapter, it presents practical and transferable skills for designing, negotiating, awarding and managing B2B transactions.
Strategic Commercial Management provides a practical and concise introduction for executive education students currently studying for MSc and MBA apprenticeship programmes, as well as supplementary reading for postgraduate students studying Strategic and Commercial Management.