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Corporate Entrepreneurship and Sustainability : A Case Study Collection.
・ISBN 978-1-032-98319-6 hard GB£ 171.99
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・ISBN 978-1-032-98318-9 paper GB£ 43.99
￥13,935.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
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電子版あり 大学・学術機関向け電子ブック（eBook）ISBN 978-1-003-59806-0
| 著者・編者 | Cheah, Sarah Lai-Yin / Zhi, Joshua Ng Jun (eds.), |
|---|---|
| 出版社 | (Routledge, UK) |
| 出版年月 | 2025.06 |
| ページ数 | 168 pp. |
| 言語 | ENG |
| ニュース番号 | ＜744-382＞ |
解説
This book provides detailed case studies exploring how industry-leading organizations are integrating corporate innovation and sustainability initiatives.
The book first introduces the difficulties and importance of managing innovation within established organizations. It identifies five themes key for organizations seeking to future-proof their business: external drivers in the business environment, structures for corporate entrepreneurship, modes of collaboration, sustainability as a lever for innovation, and performance management. It then provides detailed case studies of how companies across diverse sectors, such as banking, shipping, and real estate, made the choice between short-term profit and future-proofing their business. Cases are written such that they can be used independently, and a storytelling approach is used so that readers may apply the conceptual frameworks and see how theories are translated into practice. Detailed teaching notes are available for instructors, each containing a sample lesson plan, six discussion questions, suggested answers, and further readings.
A useful teaching resource for instructors and students in corporate entrepreneurship, corporate innovation, and strategic foresight.