商品詳細

This book investigates the innovative trajectories of sports companies in different cultural and geographical contexts and analyzes how they manage the knowledge obtained from collaboration with end users, suppliers, and their own experiences. In doing so, it presents an empirical analysis with in-depth interviews with experts in the innovative field of the following companies involved in sports equipment: Keyena, Sherco, Francus, Picture Organic Clothing, Macron, Dainese, Mondo, La Sportiva, BasicNet, and Pirelli.

With this, the book focuses on how companies that produce goods and services for sport implement innovative processes, and is aimed at offering a tool for scholars, managers, and entrepreneurs involved in the sports industry. To achieve this, different types of analysis were conducted, i.e. both literature and empirical analysis. A theoretical model and its validation through the study of practical cases is the added value of this book in this field.