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Personalized News Communication and Media Trust in the Modern Era. 現代における個人化されたニュースのコミュニケーションとメディアの信用
・ISBN 978-3-031-75363-3 hard EUR 129.99
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| 著者・編者 | Johnson, Kirsten / St. John, Burton, III, |
|---|---|
| 出版社 | (Palgrave Macmillan, UK) |
| 出版年月 | 2025.04 |
| ページ数 | 209 pp. |
| 言語 | ENG |
| ニュース番号 | ＜743-1230＞ |
解説
This book examines the role of media credibility and trust in news personalization and consumer engagement in the US. While much has been written about the use of algorithms in audience targeting, we define news personalization in a different way: as attempts by news personnel to build credibility and trust with consumers through a focus on relatable news. The book examines tactics such as the use of transparency cues in stories, responsiveness to audience comments, and disclosing personal information to consumers. It also addresses the challenges of news personalization, including how messaging from vested interests may also be seen by audiences as personalized news. In an age when individuals are increasingly determining their own ecology of news sources, this book offers a unique perspective on an emerging area of news customization and personalization.