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Based on semi-structured interviews with ordinary citizens in Pakistan, this book analyses the complex relationship between populism, political identity, and historical experiences in Pakistan, highlighting how populist discourse influences and is influenced by varied interpretations of Pakistaniat - the identification with Pakistan. It introduces a novel theoretical framework for analysing populism in the public sphere, using Laclau's view of populism as a discursive logic and Panizza's definition as a mode of identification. This connection allows for a deeper understanding of how populist constructs form a collective identity amidst diverse demands, particularly through the concept of "the people" as an empty signifier. The book also examines the multiple meanings associated with Pakistani identity and their ties to the rise of populism, addressing gaps in existing literature regarding the demand side of populism and its impact on both politicians and the public.