株式会社極東書店トップ ＞ 商品一覧 ＞ International Marketing : Strategy and Theory. 6th ed.
商品詳細
International Marketing : Strategy and Theory. 6th ed. 国際マーケティング－戦略と理論 第6版
・ISBN 978-1-032-58369-3 hard GB£ 315.00
￥99,792.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
版元の原価改定、外国為替の変動等により異なる場合がございますので、予めご了承下さい。
・ISBN 978-1-032-58366-2 paper GB£ 90.99
￥28,825.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
版元の原価改定、外国為替の変動等により異なる場合がございますので、予めご了承下さい。
電子版あり 大学・学術機関向け電子ブック（eBook）ISBN 978-1-003-44978-2
| 著者・編者 | Onkvisit, Sak / Merz, Michael A. / Shaw, John J., |
|---|---|
| 出版社 | (Routledge, UK) |
| 出版年月 | 2025.06 |
| ページ数 | 512 pp. |
| 言語 | ENG |
| ニュース番号 | ＜742-286＞ |
解説
This comprehensive text provides students with a solid foundation in international marketing theory, research, and practice.
Fully updated throughout, the book covers all the latest trends and topics, including e-commerce, digitalization, corporate sustainability, business ethics, corporate social responsibility, cryptocurrency, and the broader political and economic context. New international case studies and mini-cases from the US, Europe, China and Japan are incorporated, alongside enhanced pedagogy to structure learning such as chapter objectives, summaries, and discussion questions. Placing a unique emphasis on the importance of academic research, all academic references and marketing theories have also been updated.
Demonstrating the complexities of marketing on a global scale, this well-regarded text should be core reading for advanced undergraduate and postgraduate students of international and global marketing, marketing management, and strategic marketing.
Online resources include chapter-by-chapter PowerPoint slides, a test bank, cases and discussion questions, and videos to accompany specific topics.