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The Entrepreneur's Odyssey

The Entrepreneur's Odyssey : A Novel Approach to Startup Success.

・ISBN 978-1-032-89404-1 hard GB£ 171.99

¥54,486.- (税込) (※)価格はご注文時の参考価格となります。
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・ISBN 978-1-032-88354-0 paper GB£ 30.99

¥9,817.- (税込) (※)価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
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電子版あり 大学・学術機関向け電子ブック(eBook)ISBN 978-1-003-54261-2

著者・編者Ackerman, Andrew,
出版社(Routledge, UK)
出版年月2025.06
ページ数220 pp.
言語ENG
ニュース番号<742-208>

解説

The Entrepreneur's Odyssey is an authentic window into what it really takes to turn an idea into a viable startup. It is both an essential how-to guide for would-be startup founders as well as an entertaining novel for the startup curious.

This textbook-as-novel has fictional first-time entrepreneur Marcus Williams recount his journey from would-be founder with a half-formed idea to a funded startup. His mentor, Jason Murath, a seasoned angel investor, guides Marcus step by step through customer discovery, validating and refining the product, market sizing, and more, all the way through closing his first round of financing.

There has never been a more fun - and effective! - way to learn how to build a startup.