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Theories and Practices in Tourism, Marketing and Management.
・ISBN 978-3-631-92510-2 paper SFR 75.00
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| 著者・編者 | Yazicioglu, Irfan / Isin, Alper / Yayla, Ö. et al. (eds.), |
|---|---|
| 出版社 | (P. Lang, SZ) |
| 出版年月 | 2024.12 |
| ページ数 | 432 pp. |
| 言語 | ENG |
| ニュース番号 | ＜741-466 741-509＞ |
解説
This book, “Theories and Practices in Tourism, Marketing and Management,” is a testament to rigorous scientific inquiry in the realm of tourism and hotel management. It serves as an essential reference for scholars and industry leaders engaged in cutting-edge research and practical applications within these domains. With a focus on the dynamic intersections of tourism, marketing, and management, this volume highlights critical issues and contemporary challenges. It seeks to bridge theoretical nsights with practical solutions, offering a comprehensive perspective enriched by he latest advancements in international literature and research.