株式会社極東書店トップ ＞ 商品一覧 ＞ Teaching Business Concepts by the Use of Deliberate Metaphors.
商品詳細
Teaching Business Concepts by the Use of Deliberate Metaphors.
・ISBN 978-981-9797-80-6 hard EUR 169.99
￥45,437.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
版元の原価改定、外国為替の変動等により異なる場合がございますので、予めご了承下さい。
| 著者・編者 | Guo, Anqi, |
|---|---|
| 出版社 | (Springer, GW) |
| 出版年月 | 2025.01 |
| ページ数 | 198 pp. |
| 言語 | ENG |
| ニュース番号 | ＜741-1323 741-432＞ |
解説
This book discusses the underlying metaphors of some important business principles and terms and positive teaching effects from deliberately implanting those metaphors in business lessons. It introduces original metaphors creatively used in live webcast courses which introduce difficult economic concepts to netizens. The deliberate metaphor is considered to represent a new dimension of metaphor, the communicative dimension. The book explores the communicative effect of deliberate metaphors and proves its effectiveness in teaching difficult business concepts.
This book explores different uses of deliberate metaphors designed to support the teaching of business concepts and discusses two teaching experiments done to explore their effectiveness. Results showed that a focused design using deliberate metaphors in the lectures improved test performance, while a scattered design using deliberate metaphors used in lectures significantly increased students' interest in the lectures.