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商品詳細
Performance Management in Retail and the Consumer Goods Industry: Best Practices and Case Studies. 2019 ed.
・ISBN 978-3-030-12732-9 paper EUR 49.99
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★★★
| 著者・編者 | Buttkus, Michael / Eberenz, Ralf (eds.), |
|---|---|
| 出版社 | (Springer Nature Switzerland AG, SZ) |
| 出版年月 | 2020 |
| ページ数 | 442 pp. |
| 言語 | ENG |
| ニュース番号 | ＜A03-95444＞ |
解説
This book offers essential insights into various management concepts for retail and consumer packaged goods companies. Addressing a range of topics in the field of performance management, it presents concepts for management control, management reporting, planning & forecasting, as well as digitization-related aspects. The contributing authors share valuable lessons learned from real-world consulting projects and present innovative approaches to successful and effective management control at retail and consumer packaged goods companies.