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商品詳細
Progress in Ethical Practices of Businesses: A Focus on Behavioral Interactions. 2021 ed.
・ISBN 978-3-030-60729-6 paper EUR 149.99
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| 著者・編者 | Peris-Ortiz, Marta / Marquez, Patricia / Gomez, Jaime Alonso / Lopez-Sieben, Monica (eds.), |
|---|---|
| 出版社 | (Springer Nature Switzerland AG, SZ) |
| 出版年月 | 2022 |
| ページ数 | 319 pp. |
| 言語 | ENG |
| ニュース番号 | ＜A03-95019＞ |
解説
The interaction between a company and its stakeholder environment explains a key part of corporate behavior. This is because the level of social acceptance that the company achieves affects consumer trust, employee commitment, and access to credit or support from suppliers. This book examines these relationships to discover the best way to align corporate behaviour with the interests, values and preferences of stakeholders. It features contributions on topics such as marketing, emerging technologies, women in entrepreneurship, sports and tourism.