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商品詳細
Toward a Better Understanding of Rule-Breaking Market Behavior: Insights from Performance Breakthroughs in Sports. 2019 ed.
・ISBN 978-3-030-16109-5 paper EUR 99.99
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お気に入り
★★★
| 著者・編者 | Veenendaal, Ann-Kathrin, |
|---|---|
| シリーズ | (Contributions to Management Science) |
| 出版社 | (Springer Nature Switzerland AG, SZ) |
| 出版年月 | 2020 |
| ページ数 | 240 pp. |
| 言語 | ENG |
| ニュース番号 | ＜A03-93331＞ |
解説
This book analyzes how companies and employees can endogenously, i.e., without hiring external experts or consultants, achieve competitive advantages by deviating from behavioral standards in a productive way. The study explores eight transformative behavioral innovations that shaped the development of sports and, by analogy, uses the findings to advance solutions for prevalent problems in business. By developing triggers to creativity and applying mechanisms on how to overcome innovation resistance, the book gives concrete advice on how to manage the difficult quest of human transformation beyond the imperative of technological innovation.