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商品詳細
Art and Business: Perspectives on Art-based Management. 2020 ed.
・ISBN 978-3-030-51771-7 paper EUR 99.99
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| 著者・編者 | Mase, Stefania, |
|---|---|
| シリーズ | (International Series in Advanced Management Studies) |
| 出版社 | (Springer Nature Switzerland AG, SZ) |
| 出版年月 | 2021 |
| ページ数 | 146 pp. |
| 言語 | ENG |
| ニュース番号 | ＜A03-92979＞ |
解説
Analyzing the relationship between the arts and business, this book offers an in-depth perspective on the increasingly common art-based strategies adopted by enterprises in various industries, with a focus on luxury sector. Pursuing an exhaustive, systematic, evidence-based and interdisciplinary approach, it explores the limits of potential strategic collaborations between the two fields. In addition, the book provides a structure for this field of inquiry, offering a solid basis for future research and highlighting the benefits of art-based strategies for executives. Each research strand explored in this book is supported by a representative case study.