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Public Interest Communications : Strategy for Changemakers.
・ISBN 978-1-032-53192-2 hard GB£ 155.00
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・ISBN 978-1-032-53191-5 paper GB£ 55.99
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電子版あり 大学・学術機関向け電子ブック（eBook）ISBN 978-1-003-41081-2
| 著者・編者 | Searight, Ann / Bradbery, Angela, |
|---|---|
| 出版社 | (Routledge, UK) |
| 出版年月 | 2025.05 |
| ページ数 | 344 pp. |
| 言語 | ENG |
| ニュース番号 | ＜740-1025 740-1115＞ |
解説
Written by two practitioners with deep professional experience, this book introduces readers to public interest communications, which takes an evidence-based approach to using strategic communications to drive positive social change.
Each chapter includes accessible, applicable insights, exercises and real-world examples undergirded by theories and research from a range of academic disciplines: social and cognitive science, communications, systems thinking and human-centered design. The authors provide step-by-step frameworks for practicing public interest communications and illustrate each framework with multiple perspectives through practitioner interviews. Through a focus on fairness and ethics, the book helps readers acquire the mindset of a public interest communicator.
This book is an ideal resource for students in strategic communications, health and environmental communications, public relations, journalism, social entrepreneurship, political science and advertising, and in public interest communication courses specifically, who wish to promote lasting change on issues that advance the greater good.
Accompanying online materials include worksheets and links to further resources such as videos and podcasts. Please visit www.routledge.com/9781032531915.