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Ethnic Branding in Contemporary China : Buyi and the Paradox of Difference.
・ISBN 978-0-295-75363-8 hard US$ 110.00
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・ISBN 978-0-295-75364-5 paper US$ 35.00
￥8,200.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
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| 著者・編者 | Luo, Yu, |
|---|---|
| シリーズ | Studies on Ethnic Groups in China |
| 出版社 | (U. Washington Pr., US) |
| 出版年月 | 2025.04 |
| ページ数 | 294 pp. |
| 言語 | ENG |
| ニュース番号 | ＜739-505 739-765＞ |
解説
An ethnic group at the crossroads of uniqueness and conformity in southwestern China
The Buyi people face a dilemma. On the one hand, they work hard to maintain their culture-both out of pride and to attract visitors to their region. On the other, they want to maintain the government and popular perception of the Buyi as part of the Chinese civilization, a notion that in turn undermines the exoticism sustaining their tourism. Placing the Buyi's situation within a local history of ethnicity, Yu Luo documents their attempts to shape a brand that's different enough but not too different from neighboring groups. The child of a Buyi father and a Han mother, Luo draws on insider and outsider perspectives to analyze how locals rework ritual beliefs, artistic performances, and cultural landmarks to navigate their inward search for identity and outward desire for market success.
A rare and vivid portrait, Ethnic Branding in Contemporary China merges intimate observation with critical analysis to explore how a minority group in the People's Republic delicately balances cultural pride and economic survival.