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In the EU, the prevailing academic and scientific thought models, as well as communication processes and journalism are deeply Eurocentric. Martin Oller Alonso critiques these structural issues, focusing on post-communist Central and Eastern Europe's recent EU members. He argues for a decolonization of knowledge and a journalistic-other approach, blending local sensibilities and collective imaginations. Emphasizing deliberative communication, his study offers fresh media and communication theory perspectives, relevant to professionals and researchers in various fields, addressing the challenges and opportunities in European Union amidst globalization and cultural integration.