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Winning the Advertising Game : Lessons from the Super Bowl Ad Champions.
・ISBN 978-3-031-77505-5 hard EUR 37.99
￥10,154.- (税込) ※（※）価格はご注文時の参考価格となります。
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| 著者・編者 | Raithel, Sascha / Taylor, C. R. / Stewart, D. W. et al., |
|---|---|
| シリーズ | Business Guides on the Go |
| 出版社 | (Springer, GW) |
| 出版年月 | 2025.02 |
| ページ数 | 152 pp. |
| 言語 | ENG |
| ニュース番号 | ＜739-272＞ |
解説
Unlock the secrets of advertising success with this comprehensive guide! Dive into practical insights and real-world data to enhance your campaigns. Explore the Super Bowl as a live advertising lab, dissecting branding strategies, creative elements, and societal impacts. Learn from advertisers, agencies, and experts, and apply these lessons to your own efforts. Perfect for marketing managers, advertisers, and educators looking to leverage the biggest advertising event in the world. This book provides actionable research findings and tools to transform your advertising approach, ensuring your ads stand out and resonate with audiences. Discover how the NFL and Super Bowl are expanding globally, reaching new audiences worldwide.
This book is ideal for marketing managers and advertisers seeking to apply key lessons from the Super Bowl to their campaigns. It's also a valuable resource for marketing and advertising educators who want to illustrate fundamental principles with real-world examples.