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商品詳細
Advertising Account Planning: New Strategies in the Digital Landscape. 2nd edition
・ISBN 978-1-5381-9246-7 hard US$ 85.00
￥19,915.- (税込) ※（※）価格はご注文時の参考価格となります。
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| 著者・編者 | Boling, Kelli S. / Pardun, Carol J. / Barnes, Beth E. / Broyles, Sheri J., |
|---|---|
| 出版社 | (Rowman & Littlefield Publishers, US) |
| 出版年月 | 2025 |
| ページ数 | 216 pp. |
| 言語 | ENG |
| ニュース番号 | ＜A03-89439＞ |
解説
Advertising Account Planning in the Digital Media Landscape is every student and future advertising professionals' guide to contemporary research and implementation strategies for today's most successful campaigns.From data analytics to building a creative brief, this book systematically covers the tools and skills needed to be a successful advertising account planner.
The second edition builds on core strategies with the newest digital opportunities, adding activities using AI tools, new student and instructor resources, and an entirely new chapter on consumer insights.