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商品詳細
Marketing and Smart Technologies: Proceedings of ICMarkTech 2024, Volume 2.
・ISBN 978-981-9630-80-6 hard EUR 279.99
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| 著者・編者 | Reis, Jose Luis / Cascalho, Jose / Peter, Marc K. / Reis, Luis Paulo / Tiago, Maria Teresa (eds.), |
|---|---|
| シリーズ | (Smart Innovation, Systems and Technologies) |
| 出版社 | (Springer Nature Switzerland AG, SZ) |
| 出版年月 | 2025 |
| ページ数 | 927 pp. |
| 言語 | ENG |
| ニュース番号 | ＜A03-89204＞ |
解説
This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2024), held at University of Azores, Ponta Delgada, Azores, Portugal, between December 5 and 7, 2024. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.